Our Klaviyo Email Marketing Beta-Course suits seasoned virtual assistants wanting to elevate their skillsets and beginners who want to start their freelancing career.

What Is Email Marketing?

Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans. (OptionMonster)

For e-commerce brands, email marketing is one of the top priorities why? 99% of consumers check their emails on a daily basis and it has an ROI ( returns on investment) of 4400%. No wonder e-commerce brands seek email marketing specialists to help them make sales online through emails.

What is Klaviyo?

Klaviyo is a marketing automation platform focused on email and designed for eCommerce stores, on platforms like Shopify, Bigcommerce, and Magento.

50,000 + business of ALL sized relies on Klaviyo to help them grow through email marketing. And this figure is STILL growing. If you are skilled with Klaviyo, then you can also do well with other email marketing platforms such as MailChimp, CovertKit, ActiveCampaign, and more.

BATCH 2 CLASS STARTS ON DECEMBER 7, 2020

Registration is now on-going.

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Register Now!

COURSE DETAILS

TRAINING DURATION

December 7th, 2020 to December 28th, 2020

 

COURSE SET-UP:

  • Recorded video lessons per week
  • Weekly assignments with deadlines
  • Live Q&A every Friday night via Zoom


COURSE EXPECTATIONS:

By the end of this beta course, you will master the skills necessary to become a professional email marketing specialist.


You are expected to learn the following;

  • Setup Klaviyo account for an e-commerce brand
  •  Learn the difference between segments and lists
  • Create different types of email flows
  • Layout and design mobile-optimized emails
  • Create and schedule email campaigns
  • Prepare monthly reporting of email marketing efforts


Course curriculum

  • 1

    Week 1: Introduction

    • What is this course about

    • Lesson 1: Klaviyo: Getting Started
  • 2

    Week 2

    • Lesson 2: List & Segmentation

    • Lesson 2: How to Segment Your Audience

    • Lesson 2: Sign-up Forms, Principles & Types

    • Lesson 2: How To Build List & a Signup Form Inside Klaviyo
  • 3

    Week 3: Basic Parts of an Email, Email Strategy & Email Design

    • Lesson 3: Basic Parts of an Email

    • Lesson 3: Prerequisites & Email Strategy

    • Lesson 3: Email Designing Process
  • 4

    Lesson 4: Email Flow Creation

    • Lesson 4: Email Flow Creation
  • 5

    Week 4: Email Campaign & Mobile-Optimized Emails

    • Lesson 5 What is an Email Campaign

    • Email Campaign Creation Process

    • A/B Testing Email Campaign

    • Understanding Profiles in Klaviyo

    • Mobile Optimized Emails

    • E-Commerce Email Campaign Samples

    • Lesson 6 Email Metrics & Analytics

    • Lesson 6 Navigating Email Marketing Metrics Inside Klaviyo

    • Lesson 7: Email Marketing Report

    • Lesson 8 Email Marketing Laws